Case Study • GI Patient Education

From Dense Healthcare Instructions to Patient-Friendly Visual Guides

Using health literacy, patient experience expertise, and responsible AI to turn complex healthcare information into experiences patients can understand and follow.

Original dense, text-heavy colonoscopy prep instruction sheet
Before Dense, text-heavy instructions
Clean patient-friendly visual colonoscopy prep infographic with icons and timeline
After Clear visual patient guide
73%
Patients misunderstand standard prep instructions
2–3x
More likely to complete prep with visual instructions
6th grade
Plain-language reading level goal

The Problem

Standard colonoscopy prep instructions are written for clinicians, not patients — and that gap creates real consequences.

📄

Instructions are too dense

Multi-page text walls written above a 10th-grade reading level bury the steps that matter most.

Patients miss timing steps

“The day before” vs. “the evening before” creates confusion that leads to failed prep.

📞

Staff get avoidable phone calls

Confused patients flood nursing lines with questions — and still show up unprepared.

What Changed

The same clinical content, redesigned around how patients actually read and follow instructions.

Before

  • Dense text instructions
  • Confusing, ambiguous timing
  • No visual cues or hierarchy
  • Written for clinicians, not patients

After

  • Visual day-by-day timeline
  • Printable shopping checklist
  • Clear liquid YES / NO guide
  • Step-by-step split-dose instructions

What’s Inside the Toolkit

Four visual components that support every stage of the patient’s prep journey.

📅

Visual Timeline

A color-coded, day-by-day countdown so patients know exactly what to do and when.

🛒

Shopping Checklist

An illustrated list of what to buy, what to avoid, and what’s optional — ready for the pharmacy.

🥤

Clear Liquid Guide

A visual YES / NO food guide that dramatically reduces diet-related rescheduling.

💊

Split-Dose Instructions

Step-by-step split-dose timing shown to improve bowel prep quality and experience.

Download the Toolkit

Each guide is ready to print and share. Download the individual components below.

7-Day Prep Timeline

A color-coded visual countdown from 7 days out to the day of the procedure.

Download PDF

Caregiver Letter

A reassuring letter for the patient’s support person on how to help on prep and procedure day.

Download PDF

Clear Liquid Diet Guide

A visual YES / NO chart showing which foods and drinks are safe during the clear liquid day.

Download PDF

Shopping List

An illustrated checklist covering prep solutions, approved beverages, and comfort items.

Download PDF

Ready to make your patient instructions easier to follow?

Let’s Redesign Your Materials