Case Study • GI Patient Education

From Dense Healthcare Instructions to Patient-Friendly Visual Guides

Using health literacy, patient experience expertise, and responsible AI to turn complex healthcare information into experiences patients can understand and follow.

Original dense, text-heavy colonoscopy prep instruction sheet
Before Dense, text-heavy instructions
Clean patient-friendly visual colonoscopy prep infographic with icons and timeline
After Clear visual patient guide
73%
Patients misunderstand standard prep instructions
2–3x
More likely to complete prep with visual instructions
6th grade
Plain-language reading level goal

The Problem

Standard colonoscopy prep instructions are written for clinicians, not patients — and that gap creates real consequences.

📄

Instructions are too dense

Multi-page text walls written above a 10th-grade reading level bury the steps that matter most.

Patients miss timing steps

“The day before” vs. “the evening before” creates confusion that leads to failed prep.

📞

Staff get avoidable phone calls

Confused patients flood nursing lines with questions — and still show up unprepared.

What Changed

The same clinical content, redesigned around how patients actually read and follow instructions.

Before

  • Dense text instructions
  • Confusing, ambiguous timing
  • No visual cues or hierarchy
  • Written for clinicians, not patients

After

  • Visual day-by-day timeline
  • Printable shopping checklist
  • Clear liquid YES / NO guide
  • Step-by-step split-dose instructions

What’s Inside the Toolkit

Four visual components that support every stage of the patient’s prep journey.

📅

Visual Timeline

A color-coded, day-by-day countdown so patients know exactly what to do and when.

🛒

Shopping Checklist

An illustrated list of what to buy, what to avoid, and what’s optional — ready for the pharmacy.

🥤

Clear Liquid Guide

A visual YES / NO food guide that dramatically reduces diet-related rescheduling.

💊

Split-Dose Instructions

Step-by-step split-dose timing shown to improve bowel prep quality and experience.

Download the Toolkit

Each guide is ready to print and share. Download the individual components below.

7-Day Prep Timeline

A color-coded visual countdown from 7 days out to the day of the procedure.

Download PDF

Caregiver Letter

A reassuring letter for the patient’s support person on how to help on prep and procedure day.

Download PDF

Clear Liquid Diet Guide

A visual YES / NO chart showing which foods and drinks are safe during the clear liquid day.

Download PDF

Shopping List

An illustrated checklist covering prep solutions, approved beverages, and comfort items.

Download PDF

Ready to make your patient instructions easier to follow?

Let’s Redesign Your Materials

The Care Experience Lab Framework

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Communication

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Patient Experience

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Coaching toward the patient experience credential.

Use Cases

See complexity become clarity

A real example — turning dense colonoscopy prep instructions into a clear, visual patient guide.

Before: dense, text-heavy colonoscopy preparation instructions
Before — dense, text-heavy instructions
After: clear, visual colonoscopy preparation patient guide
After — clear, visual patient guide

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Book & Thought Leadership

Communication that builds trust

Critical Conversations in Healthcare, Third Edition by Cheri Clancy - book cover

Third Edition · Sigma Theta Tau International

Critical Conversations in Healthcare

Scripts and techniques for effective interprofessional and patient communication — turning difficult conversations into clear, trusted ones. Authored by Cheri Clancy.

About Care Experience Lab

Meet the founder

Cheri Clancy, MSN, MS, RN, NEA-BC, CPXP, is a nurse leader, patient experience strategist, author, educator, and healthcare communication expert. Her work focuses on helping healthcare organizations improve how people communicate, lead, teach, and build trust across complex care environments.

She is the author of Critical Conversations in Healthcare, Third Edition, published by Sigma Theta Tau International, and has spent her career helping healthcare professionals navigate difficult conversations with clarity, empathy, and practical skill.

Through Care Experience Lab, Cheri brings together clinical leadership, patient experience expertise, health literacy, adult education, healthcare operations, and responsible AI to help organizations turn complex information into communication patients, caregivers, staff, and leaders can understand and use.

Read the Full Story

Why leaders trust Cheri

  • Nurse leader with executive patient experience and healthcare operations background
  • Certified Patient Experience Professional (CPXP) and board-certified nurse executive
  • Author of Critical Conversations in Healthcare, Third Edition
  • Educator, speaker, and consultant focused on communication, leadership, and care experience